Sega are once again pushing console makers to drive of next-gen systems higher, having in the past singled out the limited installed base of the PlayStation 3 as a reason why of new games remained risky.

Speaking to website MCV, America COO Simon Jeffrey said he thought a would prompt higher sales, as he urged platform holders to push sales as quickly as possible. The "next year to two years will be a profit margin struggle," he said, adding that he wants to see "next-generation consoles in as many homes as possible, as fast as possible".

"All our research shows us that millions and millions of gamers are just waiting for the PS3 price threshold to reach a certain level before they buy," Jeffrey added, comparing the price between the and PS3.

Sony have avoided all talk of a price-cut, despite rumours that one could surface at the Game Show. Instead, the console maker appears to be concentrating on their games line-up in the first instance.

By Luke Guttridge

Comments

You can use BBCode

  1. hadouken Unregistered 2 years ago

    sega's a failed company anyway,why should we care bout'em

  2. solidmic Unregistered 2 years ago

    Maybe if Sega wants to sell more games, they should concentrate on making better games instead of the crap they've been putting out for years (let's list Sonic as a prime example and they have the nerves to charge full price for that POS!)Perhaps gamers & Sony should demand quality games from Sega instead!

  3. paapegai Unregistered 2 years ago

    They would sell more PS3s if they would only bring out some decent games - and quickly! I am considering buying an XBox so I don't have to replay Resistance or Darkness for yet another time!!! Get games like Killzone 2 out there!