WoW rival would need to spend 1 billion USD
Acti talks MMOs
Activision boss Bobby Kotick has told investors that World of Warcraft is so big in the MMO market that a rival firm would need to invest up to 1 billion USD to give it a run for its money, and even then would not be assured success.
We don't think that even if we made the USD 500 million or billion-dollar investment to get a product out that we would even be successful doing it," Kotick revealed.
This, it would seem, is one of the reasons behind Activision's merger with Vivendi, which will see the creation of Activision Blizzard.
"When we first started looking at it, it appeared to us like a game in an insurmountable product category... EA, Microsoft, Sony and scores of venture capital investments had been put to work unsuccessfully in trying to develop massively multiplayer games as a product opportunity," the CEO told suits.
"When you... Look at all the money that's already gone to these businesses that have failed, there didn't seem a likelihood that even a well-managed company like Activision would have the prospect for profit any time soon in this category."
Kotick also spoke up the talents of Blizzard, who have apparently only scratched the surface of what is possible with WoW.
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