In a stark and somewhat surprising statement, boss has warned that unless drop the price of the PlayStation 3 console, then his publisher may have to consider dropping support for the firm's formats entirely.

"They have to cut the price, because if they don't, the attach rates are likely to slow. If we are being realistic, we might have to stop supporting Sony," the CEO lamented.

"When we look at 2010 and 2011, we might want to consider if we support the console - and the too," Kotick continued, when pressed on the time-frames involved.

He revealed that releases are simply much more profitable for Activision at present, stating that the publisher has paid over 500 million USD to Sony in royalties in the last year - a figure Kotick believes represents "400 percent of the profit they made."

In response to this dramatic threat, Wedbush Morgan analyst has said that Kotick is basically 'bluffing', while Sony Computer Entertainment have also responded, stating that they respect third-party views but won't be commenting on this.

This from SCEA, meanwhile: "We enjoy healthy business relationships with and greatly value our publishing partners and are working closely with them to deliver the best entertainment experience."

PS3 price cut soon, surely?

By Luke Guttridge

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  1. tiko Unregistered 5 months ago

    Please -please! I will believe it when Activision actually pulls out - not just some words from that ***pid CEO!

    Anyway, why don't Activision pull out now ?

  2. dracor Unregistered 5 months ago

    money talks and the 360 is getting them more

    if they arnt getting much after paying sony in royalties you can see why

    its business

  3. MarkG 5 months ago

    Given the cost of developing PS3 games plus the recession it's no wonder their considering dropping the platform.

    If they can make more money by just releasing games on the PC and 360 then you can't begrudge them because business is business.