Speaking to this website at GamesCom last week, Sports president has said that he joins the whole in being pleased that the price of the PlayStation 3 console has been cut.

"I think history has told us that when you get a substantial price drop you bring in new segment of the audience that is ready to buy. I think it's even more important in today's tough economic times...," Moore told us.

Describing the move as 'great for the industry', the executive admitted he wasn't sure the drop was enough on its own: "Certainly having been that side of the aisle before and doing a lot of work, doing what's known as elasticity studies where you very quietly talk to potential customers to ask 'if the price is this would you buy?' And then you actually do data analysis and figure out where the price should be.

"And then you actually do data analysis and figure out where the price should be. It's not something that three people sit around in a room and guess. They do a lot of what's known as blind studies, so they typically wouldn't identify themselves as or PlayStation. That's exactly how we did it at and you do the analytics because you've got to get it right."

In the new interview, Moore also discusses the positioning of the brand, systems like Natal, the rise of fitness games and much much more.

More soon.

By Luke Guttridge

Comments

You can use BBCode

No comments here yet. Be the first and use the form on the left!