Microsoft entertainment and devices boss has been speaking at a new Open House bash in New York, the pioneer revealing that have been a huge hit on Xbox Live.

Derided at launch as being too similar to the Miis found on the Wii, Avatars have proved a hit with the console's userbase, with over 150 million clothing changes mooted by Bach.

Apparently, this means that on average a Live user has changed their Avatar's get-up a whopping seven times.

Bach also lets slip that more than 200,000 games of 1 vs. 100 are played every weekend, alongside hundreds of millions of bouts. Live has some 20 million users.

By Luke Guttridge

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