Giant US videogame chain have this week confirmed plans to start selling downloadable content in stores; 'DLC' is of course more commonly distributed via channels.

The company will start testing this new service in 2010, offering players the chance to acquire alongside new purchases, as part of a partnership with Live and PSN.

"A large market for full game downloads is not imminent, (but) the add-on downloadable market will grow," says GameStop CEO Paul Raines.

Evidently this move will only support the and the Xbox 360, at least for starters.

By Luke Guttridge