The holding company for the ever-looming Sammy-Sega merger, Sammy Holdings, has had its first official logo revealed today, through the new corporate website which will be home to one of Japan's largest publisher's once the merger is completed in October.

The newly formed firm with have 50 employees and a bank balance of $91 million to get them started, Sammy and Sega chairman Hajime Satomi will be the new president and chairman, Sega president Hisao Oguchi will be vice-chairman, and another two Sammy directors will be executive directors. Finally, two directors from Sega and one from Sammy will be non-executive members of the board.

Sega's seven internal division, including famous studios such as AM2 and Team Sonic, will be amalgamated ahead of the merger. Many of Sega's current directors will also leave ahead of the big-shift, though many may progress to Sega Sammy Holdings positions too.

"I feel that Sega has high individual capabilities, but it's too separated into different subsidiaries", commented Hajime Satomi on the re-organisation. "Sega wasn't able to create an overall corporate or uniformity because of that, which is a major reason behind the company's stagnation. Oguchi himself has been feeling the same way. It's about time that we returned back to the old Sega."

The new merger will certainly give Sammy a much greater say in the direction of their new acquisition, with Sammy's shareholders effectively gaining a 75% control in the publisher. The new amalgamated company is predicted income of 501 billion Yen ($4.4 billion) for the 2005 financial year - great news for Sammy's expansionist ethos. More as we get it.

By Luke Guttridge