Well, the weakness of the dollar may be presenting Sony with all kinds of export headaches, especially with the upcoming PSP handheld debut in mind, however we severely doubt the price point of $500 mooted by Atari's CEO will come into fruition, especially as the Nintendo DS is rumoured to be entering at around the $199 mark. Not that $500 is so high here; the dollar being so weak that such a price equates to little more than £280, as we speak.

Undoubtedly, such a pricing would prove a little too steep for American consumers, and with some aggressive competition with Nintendo on the horizon, Sony will we want to be competing hard from the outset, especially as they hope to make profit from software sales, rather than on the hardware itself. Atari chief Bruno Bonnell fanned the pricing conjecture at a recent conference, stating: "We saw pictures and a nice prototype at E3, but I want to see more. It's nice, like a nice car. But we have no idea if the PSP's pricing is going to be $250, $350 or $500... $500 to start would be my guess."

Of course, Bonnell probably knows little more than the rest of us, and though a UK price of around £250-300 wouldn't be unsurprising, it seems unlikely Sony will risk anything more than that figure in dollars stateside.

By Luke Guttridge

Comments

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  1. Sharpy Unregistered 5 years ago

    I Expect The PSP's Starting Will Be Between £250-£300 rrp As They Seem To Have Done That With Their 2 Previous Consoles. Finally I would have to say if this is the correct price i would not be put off as it looks like one of the best consoles ever made!

  2. Happyface1112222 Unregistered 5 years ago

    500$! Thats a rip off. I'm just gonna stick with my PS2

  3. Spider]v[an Unregistered 5 years ago

    Man he's a eriet theres no possible way
    that the PSP is going to cost so much
    because if it did no one would buy it.

  4. m Unregistered 5 years ago

    it is burning a hole in my pocket!

  5. Max Unregistered 5 years ago

    too expensive!!!

  6. fixer Unregistered 5 years ago

    WTF???

    Don't believe what all the morons say. Who would you believe? The guy from Sony at E3 or some dumbass making up prices? That Atari guy is just lying.

    It's probably gonna cost between $200-$300. Probably $250. :-)


    P.S. All of Sony consoles had problems with overheating in the first model. Since the psp uses disks and doesn't have a fan, you should wait and see how it works out. ;-)

  7. mystereios dude Unregistered 5 years ago

    $500 come on

  8. blitz Unregistered 5 years ago

    a handheld for £250 nnnaaaaa!!!!! better not be or i aint getin one of those

  9. mr y Unregistered 5 years ago

    I'm mr x, actually. Actually, dollar became higher. It might be it'll be just as expencive as it was. That happened once. I would say it'll be about $400, not $500. But still, it's to much, so DS seems to be winning already.

  10. Macdad635 <--Aol name Unregistered 5 years ago

    I think that the PSP will be great but i dont think it should be $500. I went to a websight all about that and they said it would be around $370. But that is just an estimate. If i do decide to but the PSP i would buy it as soon as it comes out because it looks like a great system anyone can enjoy and i think it will be a big hit. Now i know you guys think it will cost a lot which im not saying its not but its almost like a ps2 but smaller. I've heard you guys say its like $500 or more. Well you can buy two PS2's for that price. And dont forget the PSP wont have as many or as good of games as the PS2. But if you have a PS2 you can play that at your house and you can play the PSP anywhere else like if you are bored. So i'm really hoping on getting it and i think it will be a great system, eve though its so expensive, it will be worth the money and the wait so i think it will be great to be the first one of any of my friends to own it.

  11. blah blah blah Unregistered 5 years ago

    the psp wont be that much. they wouldnt get any buisness because noone would buy the psp. it will probly be $300.

  12. mr i hate this comment box cause it erased what i just put down and now im pissed off!!!!!!!!!!! Unregistered 5 years ago

    the first thing i want to say is FORMAT YOUR COMMENT BOX JUST ALITTLE BETTER!!!!! CAUSE IF YOU CLICK THE SMILIES BUTTON IT ERASES WHAT YOU HAD IN THE BOX BEFOR!!!!!!!!!!!the psp is over priced and its overpriced and it should be cheaper!

  13. LKB Unregistered 5 years ago

    As for the guy who said that this device could have a heating issue, it could be like the MiniDsic player and not generate any heat...Minidisc players load and then stop spinning. If that is the case here as i n load the UMD and then shut of the motor, then i'll be fine.

  14. drew gates Unregistered 5 years ago

    thats not to much money

  15. joe Unregistered 5 years ago

    wanna see it

  16. BIG Unregistered 5 years ago

    wat the hell are they doing!!!!!!!! it should cost $200

  17. geco8 Unregistered 5 years ago

    I have a feeling it will be in the $200 - $250.
    Either way I am going to get it, no matter what the price is.

    It is so much better looking that that Nintendo DS crap that Nintendo acctually plans to compete with.
    The thing uses a freaking styles to control it, as if it were a palm.

  18. Geco8 Unregistered 5 years ago

    Anyways, this is and estimated price, PSP comes out in spring 2005.
    My guess it prices (aka. $500) will have dropped in half (aka. 250) because the tecnology would have been cheaper
    So don't judge it by the price yet because it still has another 6-8 months to come out!

  19. Alex Unregistered 5 years ago

    psp cost way to much!!!!!!!!!!!!!! they should lower the price or i'm not buying one! $500 is a lot of money! i only get $5 per week pocket money. It would take me years to save up for one!

  20. gopeda Unregistered 5 years ago

    waaaaay tooo muucchh!

  21. NO WAY!!!!!!!!! Unregistered 5 years ago

    at that price, even a celebrity might not even buy it...yea that was a corny joke, but probably true...$500 is just ridiculous!!!!!!

  22. muckle9 Unregistered 5 years ago

    500!!!!! a ps2 cost 200$ this is a rip off make 100 freaken dollers

  23. cndian gamer Unregistered 5 years ago

    whoa.there ..... i hope sony wont expect good sales with huge price tag.....i think it will be cheaper..... but we cant tell what the price till it comes out. so lets wait and see

  24. ak_74 lover Unregistered 5 years ago

    Should i buy a PSP, a DS or should i wait for the next handheld??

  25. I CAN BELIEVE IT Unregistered 5 years ago

    well wen u think about it all these high tech features there putting into it is almost making it a palm piolet thats ment for games. i think by the way they are discribing its features it may be in the $400-$500 price range. but they would make more money by selling it $350.

  26. sonu Unregistered 5 years ago

    my country{INDIA} currency is 45 rs =1$ PSP IN MY DREAMS

  27. bonfire Unregistered 5 years ago

    man if psp stays at $500 ill just get a nintendo ds.

  28. SONY Public Relations Liason Unregistered 5 years ago

    Cost will be approximately $349.00. Let's not forget SONY fans that the PSP unit is also an MP3 storage unit and it(PSP) has Wi FI capabilities. Thank you.

  29. david Unregistered 5 years ago

    if the price is that high i will buy a ds

  30. Greg English Unregistered 4 years ago

    I do not know why sony has to have so much money for a PSP. 500.00 is allot. if you made it cheaper allot more people would buy it

  31. nignogUK Unregistered 4 years ago

    what u all on? ur all sayin why are sony charging $500 blah blah im not payin that, it probly wont be that if u read the article ud see that sum no-body from atari said it, what the hell does he know, anyone remeber the atari jaguar? or atari linx? bet hes having them nightmares again :p

  32. byron benson Unregistered 4 years ago

    how much will the ds cost and when is it comeing out

  33. MrX404 Unregistered 4 years ago

    PSP sould be $99 - $150 somewhere around there would be good

  34. someone Unregistered 4 years ago

    $500 bucks for some handheld $***. PS2 was'nt even $500 bucks when it first came out. 300 is still 2 high for a handheld system. $99-150 does sound good

  35. notknown Unregistered 4 years ago

    i think it will be like the hand held pc so mabey around $300-$500.

  36. PSPman Unregistered 4 years ago

    I'm ur super hero today and I'm telling you PSP will cost 250USD at most at launch...

    1) their revenue is everywhere but hardware
    2) nintendo DS can't be taken lightly, if they screw up in the first stage, they will be like Xbox vs PS2 ...

  37. Dude with some problem Unregistered 4 years ago

    This guy Luke here is working with nintendo and making the psp look bad

  38. Ad Unregistered 4 years ago

    Im getting one

  39. xbox lover Unregistered 4 years ago

    dudes, sony sucks. xbox is the best thing yet. ps2's grahips absolutely suck!

  40. VIP Unregistered 4 years ago

    If the PSP is more than $300, I might as well get the ds because you still have spend more money on the games which i'm guessing is $50 and maybe asscesories.

    Or just wait till the price drops a bit.

  41. ANTHONY Unregistered 4 years ago

    500$!!!!!! WELL, I'M JUST GOING TO HAVE TO WAIT A YEAR OR 2 TIL THE PRICE GO DOWN. F@#!

  42. that sucks Unregistered 4 years ago

    stupid japs

  43. L zak kool Unregistered 4 years ago

    the psp will have three different packeges the first with just the console 4 $199 the seccond with psp neck strap and camera $299 and sll the above the third also with all the above plus a bigger memory $349

  44. Conner Unregistered 4 years ago

    GUYS GUYS y it says all are sayinm way to much on the web it says 100 to 200 dollars (180$) is what they sed in a magizine

  45. Conner Unregistered 4 years ago

    GUYS GUYS y it says all are sayinm way to much on the web it says 100 to 200 dollars (180$) is what they sed in a magizine

  46. Conner Unregistered 4 years ago

    GUYS GUYS y it says all are sayinm way to much on the web it says 100 to 200 dollars (180$) is what they sed in a magizine

  47. Frozen Kcaz Unregistered 4 years ago

    If sony wants to compete with Nintendo, they ought to make their system the same price as the DS.($150)The PSP will sell more because usually everyone nowadays likes Sony way better than Nintendo. Plus the DS has N64 graphics and the PSP has Playstation 2 graphics. Gee, I wonder which one I will choose?

  48. Frozen Kcaz Unregistered 4 years ago

    Plus, who is gonna buy a system named THE NINTENDO DUAL-SCREEN. Wow, two screens. No one cares!!!

  49. Guitardude Unregistered 4 years ago

    It won't cost $500 it will probably be about $200.
    PSP has to compete with the Nintendo DS

  50. Myaa Unregistered 4 years ago

    I've been searching the net all over to find out prices and everywhere i look its come up to $195 which is a good price and the value pack would be $244. But thats just all over the net that i've seen. But for the real price we're gonna have to wait and see.

  51. Shadow Master Unregistered 4 years ago

    If it costs anymore than 250 then hardly anyone will buy it!!!!!!!!!!

  52. ur daddy Unregistered 4 years ago

    psp aint going to cost 500 hundered dollars .according to the meeting of the sony corporation 3 days ago they said it's going to cost 185 or 200 just by the psp by itself but for the value pack the comes with a memory thing head phones a case a battery pack and other things for 290 dollars. there going to mAKE A PLAYSTATION 3 THE EARLEIST IT COULD BE REALESED IS 2006 SO START SAVING MONEY PEOPLE

  53. psp wanter Unregistered 4 years ago

    thats crazy theres no way anyone would buy it 500!

    i say 100 or less

  54. BIB Unregistered 4 years ago

    where can i buy a $200 psp

  55. n Unregistered 4 years ago

    butter toast

  56. god Unregistered 4 years ago

    whats the world comeing to 500$ & what are the
    pore going to do

  57. what!!!!!!! Unregistered 4 years ago

    they cant do that i rather just go out an buy three ps2's
    those people have to be JEW'S

  58. bobb Unregistered 4 years ago

    In my country Trinidad & Tobago the dollar is to weak to purchase PSP at $500. $500 is a crazy price. What about $150 - $200 .

    P.S. What about that overheating problem?

  59. bobb Unregistered 4 years ago

    What about the price of the games? Sony remember the cheaper they are the consumer is able to purchase more.

  60. neil@bodyvisionjapan.com Unregistered 4 years ago

    PSP Prices:
    I live in Japan and the price for a PSP Value pack with everything you need to play costs 26,000 yen which equates to $260 each.
    I would say the R.R.P. will be between $260-$300. The problem is it will be so difficult to get one the actual price you pay will be more like $500. Already they sell on e-bay for $600 !!
    Most shops where I live are still waiting for their FIRST DELIVERY !!
    The games run frpom $25 for Kollon, $36 for Lumines and then $40-$50 for the rest of the games.
    What's the big deal ?
    The PSP has the same power of the PS2 in the palm of your hand. Add that it plays MP3s and is also a DVD player. Simply put there is nothing ( Nintendo looks like a kids toy in comparision) on the market that even compares. The games,feel,graphics, plays like a PS2. With the headphones i nearly forget it's a handheld.
    Add that Sony has some many more ideas for this product. The future looks well....... a lot of fun.

  61. neil@bodyvisionjapan.com Unregistered 4 years ago

    Sorry I forgot about the wi-fi capabilities:
    You click the wi-fi icon and it's that easy to play against your friend with 2-3players. It's so wicked !!
    For MP3s when you use the USB cable with Windows XP it writes on your PC: Sony PSP.
    Some games like Puyo Puyo Fever you can play 2 people on the same console.
    Nintendo DS is like a kid's toy in comparision. It's embarrassing how bad it looks but don't take my word for it. You can see for yourself in a few months.

  62. Munch Unregistered 4 years ago

    $500, $300, $200 no way. That's really insane for a portable game system. I don't care how big the screen is.

  63. ej Unregistered 4 years ago

    F that

    I am not going to buy it if it cost that much

  64. ERIK Unregistered 4 years ago

    "Man"

    "If the psp cost so much I thing it would make any money"!!!!!!!!

  65. bug Unregistered 4 years ago

    $500? That is way to much for a psp!!! It should at least be at least $150!!

  66. Marth Unregistered 4 years ago

    i'll stick with my raw ass nintendo ds

  67. jkho Unregistered 4 years ago

    im buying the ds

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  69. Raptor Unregistered 4 years ago

    Since the nintendo DS came out at 150. i think that the PSP should come out at about 150-250. The only reason its so high is because it will come with a charge, case,memory, etc. but i think they should just sell the PSP and the charger and leave the other stuff optional!

  70. joshua1654 Unregistered 4 years ago

    the nintendo ds is only $198.98 but i havent figured out how much the psp will cost but i was also wondering if any one knew how big the disks were

  71. abz Unregistered 4 years ago

    ur jokin rite $500 who woold wanna den buy it dey should make it cheep like £250

  72. your mom Unregistered 4 years ago

    how much does a Playstation 3 cost in China????

  73. silly goose Unregistered 4 years ago

    i'll pay $230 dollars at the most for a PSP.

  74. kelvin powell Unregistered 4 years ago

    will you have any games from the ps2 on the psp

  75. WHAT THE !@$*% Unregistered 4 years ago

    $500!!!!!!!!!!!!!!
    YOUR HAVING A F*UCKING LAUGH!!!!!!!
    $500!!!!!!!!!!!!!!!!!!!
    OH MY GOD !!!!!!!
    $500!!!!!!!!!!!!!!!!!
    TO RIGHT THATS TO GOD DAM EXPENSIVE!!!!!!!!

    WHAT THE !@$*%!!!

  76. ************** Unregistered 4 years ago

    *********************************** HOLY **********************

    $ $
    /
    [][][][]



    MY ASS ............... $500 BLOODY HELL!!!!!!

  77. SHUT UP Unregistered 4 years ago

    NOOB!!!!!!!!

  78. yeah sure Unregistered 4 years ago

    yeah rite $500!!! this sucks im off to play runey cya chaps lol thats rite"shut up" u are a NOOB!!!

  79. yeah sure Unregistered 4 years ago

    ;-)

  80. yeah sure Unregistered 4 years ago

    ;-)

  81. gump Unregistered 4 years ago

    yo man runescape rocks lol this is turning into a runescape thing lol :-)

  82. WOW NO WAY Unregistered 4 years ago

    MY ASS IT WILL COST THAT MUCH I AM HOPEING THAT IT WILL COSAT LIKE $200 OR SOMETHING NOT $500!!!

    i say we go and send a message to soney and say if its going to cost that much then im gona be pissed off!!!!

  83. WOW NO WAY Unregistered 4 years ago

    URE MA WAS GOOD IN BED LAST NIGHT BEACTH!!

  84. luis Unregistered 4 years ago

    i think that the psp will knock all the other systems out so don;t make it that expensive

  85. tony Unregistered 4 years ago

    the psp in canada is 259.99$ plus tax and thats with no
    other stuff u will have to buy the games sepert another 50 bucks plus the the mem card i dont now if the charger comes with the psp

  86. douche bag Unregistered 4 years ago

    you guys are dumbasses...no one will buy it if it cost $500. Dont you know that?

  87. hauser Unregistered 4 years ago

    dude....the PSP is not 500 bucks. That's insane. It's between 150 and 200 in the states. 500 would be out of control...i don't know where people get these numbers.

  88. suzuki 65 13 Unregistered 4 years ago

    $500 thats stupid if they do that they will get less and less customers .

  89. angelo marin Unregistered 4 years ago

    i think you guys should sell the psp for 200 or 150 because that much people wont buy it because it will be way to expensive.people are just going to wait for the price to lower if it cost that much.if it cost 500 dollars iam goint to wait for the price to lower

  90. jimmy haws Unregistered 4 years ago

    the psp is so asome i love it but it cost so much if it was less more people the prices that you guys put on these playstations are to exspensive

  91. aleessr Unregistered 4 years ago

    y

  92. LOVE4PSP Unregistered 4 years ago

    I BEG OF YOU LOWER THE COST FOR PSP.
    I DON'T HAVE $500. FOR ONE AND I'M SURE OTHERS DON'T HAVE MUCH TOO.
    SO LOWER THE PRICE TO MABEY TO $120.
    BYE-BYE
    THX A MILLION IF YOU LOWERED IT TO $120.
    pS
    I REALLY DON'T HAVE A MILLION SORRY!

  93. Anonymous Unregistered 4 years ago

    500 dollars Forget it!!!!

  94. SOMEONE Unregistered 4 years ago

    WHY DOES A PSP COST SO MUCH FOR HUH? =[

  95. trarell Unregistered 4 years ago

    i think psp shoudn't cost that much because people have a balance and i think it shoud be $210

  96. shanana0691 Unregistered 4 years ago

    if anybody at ALL were to make that PSP more than 250-300$ they would have to be absolutlely crazy! yes it is new and very nice, that is a RIP OFF. Anybody who would by that would be definetly desperate!!

  97. i am cool Unregistered 4 years ago

    no way it s price prob 250

  98. jacob Unregistered 4 years ago

    u people r cheap i will pay $500 bucks for a psp

  99. dada Unregistered 4 years ago

    i have a nintendo ds,xbox,playstaion,playstion2,and a gamecube.but i really want a psp, i dont need any other gaming system but, the psp has more than gaming right? what should i do should i trade in one of my systems, or just my the thing?

  100. weird al Unregistered 4 years ago

    dued i cant find the cosy ofpsp

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