EA land Spielberg
Major coup for market leader
The size and significance of the games industry was highlighted ever so vividly at the end of last week, with the announcement by EA that Steven Spielberg will be assisting the publisher's LA division in creating three brand-new games. Original 'IP's are the tantalising order of the day, that's brand new titles, not sequels - to you and me. "I have been playing EA games for years and have watched them master the interactive format," Spielberg commented in the official announcement. "Having watched the game industry grow from a niche to a major creative force in entertainment, I have a great deal of respect for EA's understanding of the interactive format. I'm looking forward to working closely with the team in Los Angeles."
"It's incredibly exciting to be collaborating with Steven Spielberg," commented a perhaps genuinely excited EA LA studio head, Neil Young. "He shares our vision for the potential of the medium and has the passion and creativity to help us finally deliver on the promise that a game can not only engage and compel you with its interactivity, but can also move you emotionally."
Quite what level Spielberg will be involving himself at with these new projects is at this stage unknown, but regardless EA's opportunity to attach Spielberg's name to not one but three projects is sure to boost the already thriving publisher. More soon.

Comments
I Hope his games will be better than his movies.