Microsoft's special 'E3: Bringing It Home' week of activity over Xbox Live appears to have paid dividends for the service's profile and user numbers, with the company recounting that 24 million items have now been downloaded from the Xbox Live Marketplace. The service offers demos, trailers, wallpapers and more, sometimes for a fee.

Apparently, some 1.5 million gamers connected to Live during E3, acquiring over 600 terabytes of data and making the service the world's largest platform for on-demand high-definition content, according to MS. The most downloaded item during the week was the Halo 3 trailer, but beyond this it was all about the new demos linked to titles on-show in LA, with Lost Planet, Test Drive Unlimited and MotoGP '06 all doing well.

By way of promoting the Xbox 360's E3 line-up, all Xbox Live users were granted 'Gold' access for the week, paid for by Verizon stateside and Adidas in Europe. "Only Xbox Live could bring E3 home in high definition for consumers around the world," beamed Xbox boss Peter Moore. "While others talk about online entertainment in the console space, we are delivering it in glorious high-definition to the millions of members we have across 24 countries." More on this as we get it.

By Luke Guttridge

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