Speaking to the Official Playstation Magazine, Sony Computer Entertainment America boss Kaz Hirai has lambasted Microsoft's strategies... accusing Redmond of a 'me too' approach. "Every time we go down a path, we look behind and [Microsoft is] right there - we just can't shake these guys," Hirai railed in an interview. "I wish that they would come up with some strategies of their own, but they seem to be going down the path of everything we do."

The American big cheese also mocked Microsoft's approach with HD-DVD, which will be an optional external peripheral for the Xbox 360, rather than included in the original system as Blu-Ray is with the PS3. "You're not going to be asking me, 'So, talk to me about this Blu-Ray add-on that you have. Does it work for games? Is it just for movies?' That's exactly the kind of pitfall you fall into if you launch something that's too early, too premature..."

Hirai's comments can be taken as something of a defensive move on Sony's part, the company having been attacked in recent months for the similarities the PS3 online service appears to bear to Xbox Live, and the motion sensor controller which some have likened to Nintendo's Wiimote. More soon as the bickering inevitably continues.

By Luke Guttridge

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